Tuesday, February 1, 2011

Centralized versus Decentralized Business Strategy: Which is better for growth?


McDonalds Corporation (MCD) is the world’s largest fast food chain. MCD’s business strategy is “centralized,” resulting in tight controls over both suppliers and franchisees.  An immediate competitor to McDonalds is Yum Brands (YUM).  Although the business model is similar to MCD, YUM’s business strategy is “decentralized” which carries along very different implications for growth as well as stock price behavior.          


Neil Advani said...

Thanks for sharing this post with us. It's really an amazing post. Keep posting the good work in future too.

Neil Advani

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