McDonalds Corporation (MCD) is the world’s largest fast food chain. MCD’s business strategy is “centralized,” resulting in tight controls over both suppliers and franchisees. An immediate competitor to McDonalds is Yum Brands (YUM). Although the business model is similar to MCD, YUM’s business strategy is “decentralized” which carries along very different implications for growth as well as stock price behavior.
2 comments:
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Neil Advani
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